Speech about the importance of water Essay

Assalamualaikum and a very wonderful morning I bid to our lecturer and to all fellow classmates. This morning, it is my pleasure to share with all my audiences on my talk about the importance of water. As we know, water brings and sustains life in our planet. Water is something which we cannot do anything without it. After all, our bodies are made up of seventy percent water. It is quite possible to survive without food for more than a month, but without water we will perish in a matter of days. Ladies and gentleman, Before I go further with my speech, I would like to read the poem from the ancient mariner’s that cry of agony and despair in Samuel Coleridge’s poem that sound; Water, water, everywhere, And all the boards did shrink; Water, water, everywhere, Nor any drop to drink. This poem clearly points to the absolute need of suitable drinking water for survival. The mariner, being the only survivor left on his ship, is desperately lost at sea for months. Having used up all the ship’s store of drinkable water, he laments on his plight; surrounded by water on all sides, but not a drop to drink. Ladies and gentleman, Water is essential to life. We require water for washing and cooking, cultivating our field, and most important, for drinking. Life becomes impossible on earth without water. Imagine a drought situation: there are no rains; the rivers and lakes have dried up; and all plant-life lay dry and wasted. When we read about the origins of life on earth, we realize at once the importance role water had played in causing living things to come into existence. Water has those unique chemical elements and properties needed to nourish the living cells of living beings. Dearest comrades, Apart from the fact that water is essential to life, water is also man’s precious resource. Water is a source of energy. Water converted into steam can be used as fuel for driving vehicles fitted with water power. In conclusion, the importance of water cannot be measure. It is not only a source of life and energy, it also sustains life on the planet. We should all be duty bound to ensure that our sources of water remain unpolluted. That’s all for my speech today. Thank you for listening.

Frequent Shopper Program Essay

The objective of this project request is to track purchases of individual customer’s. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. The strategic purpose of the Frequent Shopper Program is described on the Sales & Marketing page of the Kudler Fine Foods Intranet site. Purpose: Kudlers’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patterns will help Kudler refine its processes and offerings to best satisfy their values customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods. Technology Infrastructure and Architecture The following sections of this document will provide an overview of the hardware, network, software, databases, and security requirements for the frequent shopper program. These requirements are suggestive Hardware Platform: Kudler Fine Foods currently has an elaborate network of hardware that may be used to implement the frequent shopper program. Client-Side hardware: 1. Each store uses NCR RealPOS 82XRT terminals linked to the network through a POS server. (These terminals will be used during purchasing to initiate data collection including customer ID and purchase history data for the FSP)   2.  The nineteen (at present count) corporate management and other admin personnel all utilize Dell Vostro computers running Windows 7 OS. These administration personnel also share 3 HP networked printers. (In relation to the FSP, these computers will be used by management to query and analyze customer purchase history for business service refinement. ) Server-Side Hardware: 1. POS Servers- are used to process orders from the POS terminals and connect to the Kudler network for database file storage 2. HP Blade Server system- c3000 system, Unix OS, SAP Retail SW, Print/File, Communications, Email, Storage, Web. These Servers will be used to store data regarding individual customer purchase history and queried for business analysis as well as loyalty points addition and redemption. ) Network Platform: 1. Each of the three Kudler Stores has a Local Area Network which connects together Via T3 Dedicated high speed lines. 2. Each store’s LAN is connected via 100 base T Ethernet. The communications into and out of the stores is ported through 2 Cisco routers and firewalls. 3. Each Local Area Network is also connected to the internet via 25Mbps high speed business internet connections. 4. Network Diagrams (Shown Below) Software Development Tools: 1. The Frequent Shopper Program is an additional service that will be implemented in conjunction with the existing Information Technology System used throughout Kudler Fine Foods. Because of the complexity and functionality of the existing system, it is recommended that the use of AGILE development methodologies be used to develop the FSP system and merge the application into the existing system. 2. Visual Studio 2012- This Integrated Development Environment will be used to develop the application modules and user interfaces for the FSP development. 3. The code will be implemented in the C# language. (used for module development) b. ASP. NET & MVC – used to develop dynamic, interactive web based application for customers to access, monitor, and redeem loyalty points Databases: 1- Customer Table – The Customer Table contains demographic data for each of Kudler’s customers. The data in this table is used to access the name and address of customers for order processing and for special mailings for anniversaries and/or birth dates, etc. – Order Table – The Order Table is used to record information pertinent to each Order placed with a given store. Each order will have one or more entries in the Order Line Table associated with it. 3- Order Line Table – The Order Line table contains detail on items appearing on an order. One or more Order Lines are associated with each order and each Order Line references an item being purchased with its description, quantity, price, etc. 4- Item Table – The Item Table stores information pertaining to products that may appear on an order. It describes goods that can be purchased from a Store. The current database tables can be re-used and combined to create the FSPoints Table The FSPoints table (Frequent Shopper Points table), will include the Customer ID and all correlating information, Item purchase history, and Item Points Value. The sum of all points’ values will be expressed and added to the Customer’s redeemable points at the end of each FSP period. User Interfaces: Describe the interface for data collection and notification to store personnel and customers. 1. The initial User Interface will remain the same at the point of sale(POS). Additional software will be added to initialize the FSP on applicable transaction.  Software modules will be initialized as needed that will collect the CustomerID as well as the individual items purchased. 2. Web Applications: Through the use of the aforementioned tools including ASP. NET and MVC, an interactive web application will be available to registered customers, and personnel to access, review, and redeem loyalty points. There will be an exclusive page created for the Frequent Shopper Program. Controls: System accuracy checks will be in place to verify unique CustomerID’s at the POS terminals. Every customer that participates in the Frequent Shopper Program will have a unique customerID. Each transaction will begin by entering this identifier which when verified for accuracy will begin collecting item purchase data. Each item is scanned at the POS, and compared to its corresponding FSPoints table to add loyalty points to the Customers FSPoint record. If the CustomerID or any items purchased to not register in the verification processing system, an exception will be returned to notify the customer and cashier at the time of purchase. Each transaction will close with a printed receipt listing the order line information, as well as the points accumulated at that transaction. A points total may be requested via the internet based Frequent Shopper Program Web application on the Kudler Fine Foods website. Security: The necessary security mechanisms need to be in place when storing and moving most data entities, especially Customer personal information. Hashing and encryption techniques will be used when sensitive data is stored in all data stores, and secure data transfer protocols (e. g. , SSL, HTTPS, and WS-Security) will be used when data is Personal Information will be secured through the use of data encryption methods and secure networking protocols when data is transmitted over the network.

Corruption in The Great Gatsby

It is a conventionally held belief that opulence has noxious effects on one's character. However, In the asses, many Americans in the East thought quite the contrary. F. Scott Fitzgerald renowned novel, The Great Gatsby, takes the reader back into such an era through the eyes of Nick Caraway, the protagonist and narrator who vicariously experiences affluence's vitiating nature through his wealthy associates. Through his portrayal of such wealthy characters as Gatsby, the Buchannan, and Jordan, F. Scott Fitzgerald depicts the turpitude and mercenary demeanor resultant of great riches.In The Great Gatsby, the titular character himself encapsulates the notion that wealth deteriorates character. Jay Gatsby corruption generally stems from his blind idealism based on the fallacy that affluence and love are one and the same. This is evinced by the fact that Gatsby falls in love with Daisy due to his teenage experiences of sumptuous lifestyle. He felt he could ingratiate himself to Daisy by making a fortune of his own, and therefore, transitively, Gatsby falls in love with money, not Daisy.In fact, Gatsby even says that â€Å"[Dallas voice] was full of money that was the Inexhaustible charm that rose and fell In It† (101 In making the preceding statement, Gatsby provides the reader with a corroborative avowal of his love for wealth, notwithstanding his intent to declare his love for Daisy. Later, in Gatsby altercation with Tom, It Is confirmed that Gatsby Is a bootlegger when Tom says, â€Å"I found out what your ‘drug-stores' were†¦ [he] and this Wolfishly bought up a lot of side-street drug-stores here and in Chicago and sold grain alcohol over the counter† (112).The fact that Gatsby would partake in illicit activity is unequivocal roof that Gatsby is Indeed corrupted by his wealth. Evidence that further substantiates the claim that Gatsby Is spoiled by his wealth Is the symbol of the green light at the end of Daisy's dock. In the novel, the color green is an archetype for jealousy and avarice; even though Gatsby can see East Egg and the green light in plain view, he cannot physically reach it, regardless of how much he desires it.This parallels the plot point that he Is oblivious to the notion that he will never fit In with the fundamentally cavalier high society of East Egg, who privately abominate Gatsby parvenus. These types of blindness and envy are in and of themselves indications of decadence. For these reasons, Gatsby is a great example of how wealth can depreciate morality and values. Although Gatsby Is ostensibly corrupted by affluence, Tom and Daisy Buchanan are much less pristine in character.Firstly, Nick Caraway mentions in the novel that the Buchannan only moved to East Egg to be In close proximity to the other Fenton individuals, saying that â€Å"they had spent a year in France for no particular reason, and then drifted here and there unmercifully wherever people played polo and were rich together† (11). This quotation Illustrates the Idea that the Buchannan' lives are disconsolate no matter where they reside. The aforesaid notion is further proven with the fact that both partners commit infidelities throughout The Great Gatsby duration–Tom with Myrtle and Daisy with Gatsby.Such perfidious behavior on both sides is an attestation to the fact that the Buchannan' marriage is only held together by common socioeconomic backgrounds. By the novel's conclusion, when Gatsby suffers a violent death, Tom and Daisy do not people, Tom and Daisy – they smashed up things and creatures and then retreated jack into their money or their vast carelessness† (148). Their lack of attendance only suggests that neither Tom nor Daisy have a scintilla of benevolence in their hearts– only a preeminent sense of egoism.All of these instances corroborate the fact that Tom and Daisy Buchanan have been corrupted by their wealth. Lastly, Jordan Baker is incontestably spoiled by her own prosperity. Nick notes at Gatsby lavish party that Jordan is â€Å"incurably dishonest. She wasn't able to endure being at a disadvantage and, given this unwillingness,†¦ She had begun dealing in butterflies† (52). This dishonesty is evidenced by the fact that she had been involved in a scandal at a golf tournament, in which she allegedly changed the positioning of her golf ball to her benefit.However, she is able to get away which such duplicity because she is so inherently wealthy–a privilege that is widely unavailable to the hoi polloi. Cordon's dishonesty also reflects her apathetic attitude toward other people; if she truly treasured the people around her, she would certainly tell the truth more often. Cordon's indifference to other people is exemplified hen she expressed her approval of Daisy's affair, saying that â€Å"Daisy ought to have something in her life† (69).By using the word ‘something' to refer to Gatsby, she shows that she eq uates people with material possessions, an apparent portent of demutualization. For her dishonesty and apathy towards others, Jordan is clearly spoiled by the advantages of wealth. The covetous, arrogant, and indifferent personalities in The Great Gatsby are all prime examples of how wealth victimizes virtue. James Gatsby, the title character, is in love with money, and he confuses this eve for financial success as an adulation for Daisy Buchanan.What is more, he is desperate to become accepted by people who condescend to him privately. Tom and Daisy Buchanan are heartless individuals whose unstable marriage is only held together by the glue of wealth. Lastly, Jordan Baker is a deceitful and apathetic woman who uses her wealth to pull off scandals. Through the portrayal of the enumerated characters, F. Scott Fitzgerald successfully captures the theme of abundant wealth and luxury as antecedents to moral deterioration and the destruction of one's dreams.

Strategic Management in Amazon Essay Example | Topics and Well Written Essays - 2500 words

Strategic Management in Amazon - Essay Example In 1995 a company was born called Amazon.com which started out as online bookstore. Amazon.com became very popular in its niche of online books sales due to its large inventory book selection and prices that were below market value. Towards the end of the decade the .com bubble occurred and many e-stores when out of business, only the strongest players survived. Amazon was one of the e-retailers that survived the bubble due to its customer centric approach, great levels of service, low prices and good variety of items. As the 21st came upon us Amazon.com changed its strategic focus and decided to diversify to expand its product selection to other areas outside the typical products at a book store. This report provides an internal and external analysis of Amazon.com during the middle par of the 21st century. It then provides a strategic outlook based on the reality of Amazon in 2008. A SWOT analysis is marketing strategic tools that analysis internal and external factors affecting the operation of a corporation. The strength and weakness variables are used to perform an internal analysis of the company, while the opportunities and threats variables involved and external analysis of the environment (Kotler). One of the biggest strengths Amazon.com has developed over the years is a strong brand identity among consumers worldwide. In its core business division its online bookstore Amazon has a strong reputation for providing value and excellent customer service. The company has able to develop its human capital and organizational knowledge of ecommerce since it entered the market 13 years ago. The company experience has been achieved through a learning curve in which they learned from their mistakes. The firm’s diversification strategy allowed Amazon.com to have the distinction of having the world largest collection of goods and services. Establishing such a wide range of product and service offering increases a company’s changes of

Chronic Kidney disease with Hemodialyis Case Study

Chronic Kidney disease with Hemodialyis - Case Study Example The primary reason for her renal failure is obstructive uropathy which has been further complicated by hypertension and diabetes. Hydronephrosis is a condition that is caused by urine filled dilation of the renal pelvis which is then associated with progressive atrophy of the kidneys due to an obstruction of the urine outflow. The kidney eventually becomes a thin walled cystic structure with parenchymal atrophy, complete obliteration of the pyramids and cortex thinning. Bilateral obstruction will lead to renal failure. Hypertension is one of the major diseases that cause CKD. That is often related to poor control caused because of poor education of the patient and their family. One in three adults in the US and one billion people worldwide have hypertension and 26 million adults in the US have chronic kidney disease (Eskridge, 2010)." The National Committee on Prevention Detection, Evaluation, and Treatment of High Blood Pressure describes the relationship between blood pressure and DVD as continuous, consistent, and independent of other risk factors" (Eskridge, 2010. pg. 55). Hypertension damages the kidneys in a couple of ways. Renal damage causes the activation of the renin-angiotensin system. This can happen from the beginning and then the sympathetic nervous system is activated. As this system continues to be damaged, the damage is measured by the change in the GFR or the serum creatinine. As capillary pressure increases, the endothelial cells are damaged which then activates platelets and in terglomerular coagulation (Eskridge, 2010). All of this chronically leads to neprosclerosis. It also accelerates kidney disease caused by other chronic problems such as diabetes. People with diabetes are recommended to keep their blood pressure at 130/80 or below (Porth & Matfin, 2007). In the case of diabetes, diabetic nephropathy is the leading cause of chronic kidney disease and probably accounts of 40% of all new cases. Both type 1 and type 2 diabetes cause this type of renal failure. Diabetic neuropathy points to lesions in the kidney that are created in the diabetic kidney. The glomeruli are affected more than any other structure and there are some other problems such as capillary basement membrane thickening, diffuse glomerular sclerosis and nodular glomerulosclerosis (Porth & Marfin, 2007 pg. 1072). Renal enlargement as well as nephron hypertrophy and hyperfiltration occur early in the disease. This occurs because of the increased work that the kidneys must go through to pick up the excessive glucose . One of the firs t things that will be seen in diabetic renal failure is albumin in the urine. Hypertension as noted before push this disease forward and the symptoms manifest faster. Treatment Grace is being treated with Dialyzer-Revaclear with treatment time of 4 hours, a blood flow of 350ml/min, Dialysate K 1.5/Ca 1.25/Na (initial Cond 150-Final Cond 135)/ Bicarb 40, Dialysate flow 500ml/min, Dialysate temp 35.5 C, Heparin bolus 1.5u, heparin rate 0.8u/hr, ideal weight 78.5kg, pre weight 79kg, Target wt. 1.0kg. She is being dialyzed three times per week. Though hemodialysis has its own set of problems peritoneal dialysis would not be a good choice for Grace. Grace has a history of infections, she does not get around well, and lives in a retirement

Romanticism Art Movement Essay Example | Topics and Well Written Essays - 500 words

Romanticism Art Movement - Essay Example The artists of Romanticism considered imagination as a gateway to transcendent experience and spiritual truth and these qualities were evident in their artistic creations. . It is significant to note that the Romantic Movement in art was a product of the movement in literature and philosophy which accentuated emotional, spontaneous and imaginative approaches. â€Å"In the visual arts, Romanticism came to signify the departure from classical forms and an emphasis on emotional and spiritual themes. Caused by the sudden social changes that occurred during the French Revolution and the Napoleonic era, Romanticism was formed as a revolt against Neoclassicism and its emphasis on order, harmony, balance, idealization, and rationality.† (Romanticism) Thus, the movement stressed freedom, emotion, and imagination of individuals and was subjective in character. The artists of this group emphasized spontaneity and freedom and considered imagination as greater to reason and beauty. Therefo re, they depended greatly on personal spirit and creativity as against formal training. â€Å"Romantic techniques were developed to produce associations in the mind of the viewer. These foundations of the Romantic Movement were influential in the development of Symbolism and later Expressionism and Surrealism.† In conclusion, Romanticism has been a significant movement in the history of art and literature which tremendously influenced the artists of the period as well as the other movements of the time and the following age.

Contribution Margin And Breakeven Analysis Essay

Contribution Margin And Breakeven Analysis - Essay Example This was the wrong decision because she did not consider the fact that despite lower operating profits, Lemon Crme enjoyed higher contribution margin than Real Mint i.e. 0.94 while Real Mint had the contribution margin of 0.64. The right decision should have been that the production of Lemon Crme should continue with the same quantity and its production should not be cut off. The bulk order should be accepted by reducing the current production of Real Mint. 1. If the price offered for the Real Mint is low causing decline in the operating profit OR the price per unit offered can not offset the variable and fixed cost incurred on the production. In the current case, the price per unit of $1.12 is generating the operating profit of $580,000. 2. If the production unit offered for the Real Mint is very high, in other words, in order to produce the required quantity of Real Mint, the production of Lemon Crme should be cut off to its actual position. In that case, the offer should be rejected, as the current price offered per unit is relatively very low than the price of the Lemon Crme and acceptance of the order, will result in the overall lose of operating profit. If the breakeven volume of Lemon Crme cookies in this new plant is 650,000 packs then she should not accept to buy the new unit. There are several reasons for that.

Diversity and Cross Cultural Management (HR) Essay

Diversity and Cross Cultural Management (HR) - Essay Example London is among the most diverse: It is only 65% White (Dunnell, 2009). Immigration both internal to the former Commonwealth and current Commonwealth nations such as from India, Bangladesh, and Hong Kong, and from the Middle East, is changing the ethnic background of the country. Against this backdrop, it is vital to understand the United Kingdom from a Hoftstedian framework of power distance, uncertainty avoidance, individualism and collectivism, masculinity and femininity, and long-term orientation. The United Kingdom has a middling power distance ranking (Kwintessential, 2010). Power distance is an indicator that looks at the way that people at the bottom of organisations or structures perceive both the fact and the justice of unequal arrangements. Kwintessential (2010) states, â€Å"The UK's score in this dimension is 35. This indicates that rank, status and inequalities between people are reasonably low† Legislation at the macro level is designed to protect minority right s from majoritarian intervention. At the micro level, office relationships among peers, superiors and subordinates is relaxed, with plenty of ability to question and give input up the chain. Ceremony is at kept at a minimum. This matches the Gini index being 34%, but unfortunately, inequality at least in strictly economic terms in increasing in the UK: During recessions, such as the one that the UK is currently coming out of, the Gini index and inequality tend to increase (Office for National Statistics, 2010). Acceptance of social distance has to be paired with a reduction in individualism. People who are too individualistic are socialized not to tolerate too wide a variation in power or distance, since that steps onto their autonomy. Unsurprisingly, then, the UK is also highly individualistic. â€Å"The UK scores 89 for Individualism. This is high and therefore points to that fact that British culture values and promotes individuality† (Kwintessential, 2010). The nuclear fa mily trumps other more collectivist kinship structures, and individuality is highly valued at a personal level. However, the United Kingdom does certainly have collectivist trends. The dole and other social welfare policies are protected and respected, and the idea of loyalty to the Commonwealth is still popular. Uncertainty avoidance in the UK is relatively low. The UK scores at 35, which indicates that British culture is open to risks and change. Laws are constantly revised and experimented upon and with by Parliament. Conflict between equals, peers and even inferior-superiors is healthy and accepted. Masculinity is ranked at a 66 (Kwintessential, 2010). Gender bias is certainly real in the United Kingdom, and traditionally masculine values still dominate. However, it is an important fact to bring up that it is important not to be culturally deterministic or monolithic. The construction of what masculinity is certainly has changed in the United Kingdom. Segal (1997) points out tha t there are many types of masculinity that are key to the ascribed and self-expressed social identity of men: Tough, camp, gay, super-macho, classy, â€Å"metrosexual†, sophisticated and refined, rough-and-tumble... men view their masculinity in dozens of ways as there is a changing gender battlefield in the UK. The UK, like many Western countries and like its Anglo-Saxon descendants the US and Canada, is transaction-focused

Business Ethics in the Business World Essay Example | Topics and Well Written Essays - 1750 words

Business Ethics in the Business World - Essay Example Interest in trade ethics accelerated noticeably in the course of the 1980s as well as 1990s, both in major companies and within academia. For instance, at present most main corporations endorse their obligation to non-economic worth under captions like ethics codes along with social accountability charters. In essence, people of equivalent trade hardly ever meet collectively, even for cheerfulness and amusement, but the discussion ends in a scheme against the public, or plot to elevate prices. Governments apply laws as well as regulations to position business conduct in what is seen to be valuable directions. Principles implicitly control areas in addition to details of deeds that lie past governmental direction. The surfacing of large companies with restricted relationships and understanding to the societies in which they function accelerated the expansion of prescribed ethics administrations. Business Ethics in the Business World Business ethical models reproduce the standards of e ach chronological period. As time elapses norms develop, causing established behaviors to become obnoxious. Commercial ethics as well as the resulting conduct evolved also. Business was caught up in slavery, colonialism, in addition to the cold war. The expression business ethics developed into universal use in America in the beginning of 1970s. Firms began highlighting their moral stature in the last parts of 1980s as well as early 1990s, perhaps trying to separate themselves from the industry scandals of the moment, for instance the savings in addition to loan disaster. The proposal of trade ethics caught the notice of academics, media in addition to corporations by the conclusion of the Cold War. Nevertheless, legitimate disapproval of business applications was attacked for disobeying the autonomy of entrepreneurs as well as critics was accused of sustaining communists. This scuttled the discussion of business morals both in media as well as academia. Business ethics ponders the theory of business, a philosophy whose aspiration is to agree on the fundamental principles of a corporation. If a company's rule is to exploit shareholder proceeds, then forfeiting profits to other apprehensions is an infringement of its fiduciary liability. Corporate units are legally measured as individuals in USA as well as in several nations. The company persons' are lawfully permitted to the rights in addition to responsibilities (Ferrell et al, 2012). Corporate managers' responsibility normally will be to create more money as likely while kowtowing their essential rules to the public, both those personified in law along with those personified in moral custom. Additionally, the only units that can have duties are persons, a firm cannot have liabilities (Shaw, 2010). At the same time, there is neither a disconnect ethics of commerce nor is one desirable meaning that codes of personal morals cover all company situations. Nevertheless, it has been observed that the eventual respo nsibility of corporation administrators is not to damage. Another perception of commerce is that it ought to display corporate social responsibility (CSR): a holistic term signifying that a moral business should act as a dutiful citizen of the societies in which it functions even at the expense of profits or other purposes. In America and majority of other

The Trojan War Linked to Mythology Research Paper

The Trojan War Linked to Mythology - Research Paper Example This work compliments the rest of the work collected from the epic cycle, a reference of various ancient literature. The Trojan War is largely reflected in several of these stories. This paper pertinently discusses the Trojan War and its relation to myths. Analysis The central event, which is also mythological, is the cause of the Great Trojan War. Many accounts points on the existence of a conflict amongst the Greek goddesses. The conflict was based on partnerships and prophesies of the time. However, this was so staid to arouse a war that lasted about ten years. Most accounts place the conflict at the failure of Eris to attend the wedding of Peleus and Thetis, after being invited. However, the conflict seems to have sourced further. The unique thing about the marriage was the attributes of the involved parties. Thetis was a goddess while Peleus was a mortal. This did not augur well with the rest of the Gods, hence the existence of a resistance in preferences. It had been recorded t hat two of the most powerful gods were interested in the beautiful goddess and at some point had forced her to lay with them. The two, Zeus, and Poseidon had degenerated into bitter rivals as they sought Thetis’ hand in marriage. Amongst the driving factor behind this quest was a prophecy by Themis, (also referred to as Prometheus), over the child bored by a union with Thetis. He had stated that any son born from the union will exceed the greatness of his father. This statement was translated along various perceptions, in Zeus’ case implying that the son might eventuate into ruling Olympus. This possibility discouraged the quests of the two gods, and Zeus opted to marry the goddess to a mortal (Thomas, 56). This decision called for further scrutiny of the appropriate candidates that could suit the hand of a goddess. The opportunity was accorded to Peleus, who was described as the most worthy of the other mortals. The wedding was grandiose, with all gods and goddesses i n attendance, all except Eris. She (Eris) was associated with discord, hence was commonly referred to as Eris, the goddess of discord. She seemed not to assent to the wedding. Out of this fury, she threw a golden apple in the midst of the guests that had attended the occasion. The apple had on its inscription the phrase ‘for the fairest’. This brought rift in the whole event, putting in mind that the rest of the goddesses were in attendance, as well. The battle for the apple was left to the three fairest goddesses, Aphrodite, Athena and Hera. The decision at hand was so intense to be decided on the spot, or by either of the three. Therefore, the three chose an arbitrator to assist in the development of the final decision. The appropriate individual for the task was thought to be Zeus, putting in mind that he was the organizer of the risky wedding. Upon this consideration, the three goddesses sought his intervention in the making of the critical decision (Thomas, 67). Ho wever, Zeus was rather too wise to accept such an overwhelming and sensitive task; instead he relegated the task to Paris, who was officially referred to, as the prince of Trojan. This he directed Hermes to conduct, and the case was sent to Paris to arbitrate. The young prince was rather overwhelmed by the zealous goddesses, who proceeded to offer him a couple of gifts which he was to receive upon making favourable judgements. Athena proposed to make him a reputable Hero or eminent General that commanded honour across all generations. Hera based her bribes on

Voluntary Unemployment Essay Example for Free

Voluntary Unemployment Essay Throughout the history of the United States immigration has played a big role. In fact, the birth of the US came about because of Europeans that immigrated here for religious freedom. From those small settlements came towns and cities, built by immigrants. But not all migrated here for religious freedom. Many came on wishes for a better life or to pursue business deals. As early as 1610, Italian craftsmen were brought here to by the Virginia Colony to start the glass trade. So regardless of their drive, people have immigrated here since the beginning of the history of the United States and still continue to. Americans encouraged relatively free and open immigration during the eighteenth and early nineteenth centuries, and did not think anything of that policy until the middle 1900s. After some states passed immigration laws following the Civil War, the Supreme Court ruled in 1875 that the regulation of immigrants is a federal responsibility. As the number of immigrants rose in the 1880s and economic conditions in certain areas worsened, Congress started to use immigration legislation. The Chinese Exclusion Act was one such example. Under this act, passed on 6 MAY 1882, states the coming of Chinese laborers to this country endangers the good order of certain localities within the territory thereof. As a result, Angel Island was set up to detain and question Chinese Immigrants. Between this act and the Alien Contract Labor laws of 1885 and 1887, certain laborers were prohibited from immigrating to the United States. Also in used was the more general Immigration Act of 1882, which charged a head tax of fifty cents on each immigrant, and bar the entry of idiots, lunatics, convicts, and persons likely to become a public charge. Also passed were the Alien Acts of 1885, 1887, 1888 and 1891, prohibiting the immigration to the U.S. of persons entering the country to work under contracts made before their arrival. In 1888 provisions were adopted to provide the expulsion for aliens. All these immigration laws soon created the need for a Federal enforcement agency. In the 1880s, state board or commissions enforced immigration law with direction from U.S. Treasury Department officials. At the federal level,  U.S. Customs Collectors at each port of entry collected the head from immigrants, while Chinese Inspectors enforced the Chinese Exclusion Act (at Angel Island). Congress soon expanded the list of excludable classes, and as a result when the Immigration Act of 1891 barred polygamists, persons convicted of crimes of moral turpitude, and those suffering loathsome of contagious diseases from immigration, it also created the Office of the Superintendent of Immigration, located in the Treasury Department. Under the 1891 law, the Federal Government assumed the task of inspecting, admitting, rejecting, and processing all immigrants seeking to the United States. The Immigration Services (IS) first task was to collect arrival manifests (passenger lists) from each incoming ship, a responsibility of the Customs Service since 1820. Also enforcing immigration law was a new Federal function, and the 1890s witnessed the Services first attempts to implement national immigration policy. Operations began in New York Harbor at a new federal immigration station on Ellis Island, which opened 2 JAN 1892. The largest and busiest station for decades, Ellis Island housed inspection facilities, hearing and detention rooms, hospitals, cafeterias, administrative offices, and representatives of many immigrant aid societies. The station also employed 119 of the Services entire staff 180 in 1893. During its first decade at Ellis Island and other ports, the Service formalized basic immigration procedures. Inspectors questioned arrivals about their admissibility and noted their admission or rejection on manifest records. Detention guards and matrons cared for those people detained pending decisions in their cases, or those awaiting deportation. Often, aliens were excluded because they lacked funds o had no friends or relatives nearby. Congress continued to exert Federal control over immigration with the Act of 2 March 1895, which upgraded the Office of Immigration to the Bureau of Immigration and changed the agency heads title from Superintendent to Commissioner-General of Immigration. The Act of 6 June 1900, further merged immigration enforcement by assigning both Alien Contract Labor law and Chinese Exclusion responsibilities to the Commissioner-General. (In 1902, the Chinese Exclusion Act was extended for and indefinite amount of time.)  Also, since most immigration laws sought to protect American workers and wages, and Act of 14 February 1903, transferred the Bureau of Immigration from the Treasury Department to the newly created Department of Commerce and Labor. Attention then turned to naturalization; a duty assigned to Congress by the constitution but carried out by any court of record since 1802. A commission charged with investigating naturalization practice and procedure reported in 1905 that were was little or no uniformity among the nations more than 5, 000 naturalization courts. Congress responded with the Basic Naturalization Act of 1906, which framed the rules for naturalization in effect today. The 1906 law also proscribed standard naturalization forms, encouraged state and local courts to relinquish their naturalization jurisdiction to Federal Courts, and expanded the Bureau of Immigration into the Bureau of Immigration and Naturalization (INS). After the creation of the INS, a few more Immigration Acts or revisions were passed (1906-1910). Procedural safeguards for naturalization were enacted in 1906, in which knowledge of English was a requirement. Also the Immigration Act of 1907 extended the restrictions of earlier acts by using synonyms for criminals and the insane. Section One of the act was aimed at keeping Japanese and Koreans out of the Gentlemens Act between the U.S and Japan. While the Congress continued to strengthen national immigration with this act, a Presidential Commission investigated the causes of massive emigration out of Southern and Eastern Europe and a Congressional Commission reports later influenced the writing and passing of future acts, such as the Immigration Act of 1917, which required that immigrants be able to read and write in their native language. Although the United States of America is referred to as the melting pot, which it is, it did not achieve that name without numerous acts and laws restricting or containing immigration. Despite what people may think, with out some of these acts, the U.S. could have been subject to extreme over-population. However, it can be argued that the time during 1875 and 1910, there where an excess of acts passed which now would be considered  extremely discriminative and racist. The final word is that immigration continues to this day with restrictions to keep it over control, and they are needed.

William Shakespeare Essay Example for Free

William Shakespeare Essay William Shakespeare (1564-1616) was born in Startford-on-Avon, in the country of Warwick. The third child and first son, William was christened on 26th April, 1564 in the parish chruch. His father, John Shakespeare, was a prosperous businessman. William got his education in a good grammer school. His father’s business failed due to neglect so William could not attend the University. At the age of eighteen, he married Anne Hathaway, the daughter of an old family friend and they had three children. The date of his arrival in London is not known but he was said to have been arrived there around 1592. A theatre company, ‘Lord Chamberlain’s Men’, refounded in 1594, developed into London’s leading company. Shakespeare became an important member in it and this group later got the name, ‘King’s Men’. From 1599, this occupied the Globe Theatre and later in 1608 took over the Blackfriar’s monestry. Shakespearean plays performed here show the change in the stage conditions, having more scenery and lighting effects. Shakespeare, by his Venus and Adonis and Rape of Lucerce, had earned considerable fame in 1594. The revival of classical drama brought about a change in the attitude of noblemen of that time. The theatre began to be attended by and the quality of the plays improved. In 1597, Shakespeare purchased ‘New Place’, an outstanding residential property. After acquiring a lot of property in Stratford, he retired to his house ih New Place. His career as a dramatist was over and The Tempest was his last play, written in 1611. On 23rd April, 1616, Shakespeare died and was buried in the altar of Stratford Church. As You Like It is a pastoral comedy by William Shakespeare believed to have been written in 1599 or early 1600 and first published in the First Folio, 1623. The plays first performance is uncertain, though a performance at Wilton House in 1603 has been suggested as a possibility. The play remains a favourite among audiences and has been adapted for radio, film, and musical theatre. Plot Development The plot of As You Like It is complex and comprises of a number of interweaving plots. The inter-linking of plots has been done beautifully by Shakespeare. The characters have been fashioned and fit into incidents. ‘ As You Like It’ follows its heroine Rosalind as she flees persecution in her uncles court, accompanied by her cousin Celia and Touchstone the court jester, to find safety and eventually, love, in the Forest of Arden. The play features one of Shakespeares most famous and oft-quoted speeches, All the worlds a stage, and is the origin of the phrase too much of a good thing. Themes Envy, Hatered,Jealousy,Conceit The theme of envy, hatred, jealousy and conceit has been brought by Shakespeare with the help of Oliver and Duke Frederick. Oliver is envoius of his brother Orlando because although he treats him like a rustic he has all the good qualties in him which eclipse the qualities of Oliver. It is because he is jealous of Orlando, he hates him and tries to kill him. In the same way Duke Frederick is jealous of the popularity of Duke Senior and Rosalind. When he comes to know that it is because of Rosalind that the qualities of Celia are hidden, he decides to banish her as well. He had only kept Rosalind back because Celia could not stay without her. Loyalty,Love,Devotion Adam is loyal to Orlando and loves him because he reminds him of Sir Rowland de Boys. He saves Orlando’s life by helping him escape from the trap laid by Oliver to take his life. Adam also offers Orlando his life savings and his service although he is very old. Duke Senior also has some followers who willingly follow the Duke to banishment. Love and devotion is also seen in Celia for Roslind as they ecape to the forest of Arden together. They are inseperable like the Juno’s swans. Rosalind is in love with Orlando when he bravely defeats Charles the prized wrestler of the Duke. She gives him her necklace. A shepard named Silivius has also fallen in love with Phebe. Another love-story of Touchstone and Audrey is also taking place. It is anti-romantic story and although Touchstone wants to marry Audrey, he does not want it to be a life-long bond. Background of the Poet Vikram Seth is an Indian novelist and poet. He has written several novel and poetry books. He has also received several awards including Padma Shri, Pravasi Bharatiya Samman, WH Smith Literary Award and Crossword Book Award. Seth was born on 20 June 1952 in a Punjabi family to Leila and Prem Seth in Calcutta (now Kolkata). Seth spent part of his youth in London but returned to his homeland in 1957. He received primary education at Welham Boys School and then moved to The Doon School. After commencing secondary education at The Doon School in India, Seth returned to England to Tonbridge School. Having lived in London for many years, Seth now maintains residences near Salisbury, England, where he is a participant in local literary and cultural events, having bought and renovated the house of the Anglican poet George Herbert in 1996 and in Delhi, where he lives with his parents and keeps his extensive library and papers. Structure of the Poem The Frog and the Nightingale is a fable in the form of a poem. A fable is narrative, not longer than a short story and has a moral. This poem has animals as its main characters. In this poem the poet has adapted features of modern poetry in following the pattern mixed metre and free verse. However to add the flavor of a ballad, a conscious effort has been made to keep it close to the common speech. The poem follows the iambic meter and regular rhyme immediately following the lines rhyming together. The last word of each line rhymes with the last word of the next line. Mostly the lines are hexasyllabic with variations of one syllable. Theme and Summary of the Poem The poem, The Frog and the Nightingale is a powerful example of how people are deceived by others because of the wrong self-image and the lack of moral courage. Generally, people build their self-image on what others think of them. They do not have the moral courage to see through their strengths and weaknesses, and thus they fall into traps of selfish people. There are many people who use other people to fullfil their selfish motives. The poet wants to convey the message that we need to realise our potential, have self-confidence and judgement of character so that we do not become victims of the crafty and hypocritical world. The poem begins with the frog croaking all day long at the Bingle Bog, under the sumac tree. Although the other creatures hated his singing, they had no choice because the frog was to determined to display his hearts elation. One night a nightingale arrived and enchanted everyone withher melodious voice. Everyone cheered the nightingale and she sang all night long. The following night when the nightingale was getting ready to sing the frog came to her and criticised the song as if he was a very good singer. The frog promised to train the nightingale but would charge a reasonable fee. He made nightingale sing continuously for six hours, not caring whether it is raining or not. He charged fee to everyone who came to sing the nightingale sing and thus she became very famous. The frog used to watch all the audience with joy both sweet and bitter. The frog used to scold her and she grew more morose. Her voice was losing its charm and thus people stopped to listen to her singing. Once, during a performance, the frog began to shout on her asked her to puff up and sing properly. Th nightingale puffed up ,burst a vein and died on the spot. The frog got back his position and continued to sing and display his hearta elation.

Tourism Marketing Mix Essay

Tourism Marketing Mix Essay The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda.Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry Tourism is one of the worlds fastest growing industries at present and holds the status of the worlds no. 1 industry.Spending on tourism amounts to 5%-10% of total consumer, spending in a year worldwide.The industry creates a job every 2.4 seconds with every one of those direct jobs creating another 11 indirect ones.The tourism industry as a whole is presently estimated to earn over US$ 3.5 trillion worldwide. Indias share of the total market is a pittance at 0.51%. The non-tourist countries like Malaysia and Indonesia get much more tourists than India. Indias share of the total market is a pittance at 0.51%. The non-tourist countries like Malaysia and Indonesia get much more tourists than India. MARKETING MIX OF TOURISM INDUSTRY PRODUCT Product is the combination of tangible and intangible elements. The tourism product, which is mainly the destination, can only be experienced. The views of the location travel to the destination, the accommodation and facility as well as the entertainment at the destination all form the tourism product.Thus it is a composite product combination of attraction, facilities and transportation. Each of these components has its own significance in the product mix and in the absence of even single components, the product mix is incomplete. PRICE Pricing in tourism is a complex process. Pricing includes the prices of other services like Air travel, Bus, Railways, Hotels, etc. All are included in tourism package. Pricing also depends on the Geographic location of the destination.Pricing also depends on Seasonality. Seasonality is the most important factor in pricing. To match demand and supply tourist managers try to get either discount. E.g. Taj is the tourist attraction in India. Pricing is also based on competitors pricing. Pricing is also subject to government regulations. E.g. Air price changes tourism package also changes, if Hotel charges change then also tourism package changes. Pricing of the tourist product is a complex matter because of its composite nature. Geographical location of the destination affects the pricing decision. At the same time, seasonality factor and varying demand cannot be overruled. The objective of pricing in any other firms is to fetch a target market share, to prevent competition, and to take care of the price elasticity of demand. A very important way, in which the travel and tourism business responded to their highly complex pricing circumstances, is to operate at two levels. The first level is corresponds with the marketing strategy, which concerns with the product positioning, value for the money, long run return on investments etc. The second level corresponds to the marketing operations or tactics where the prices are manipulated to match the current demand and competition. PLACE Different distribution strategies can be selected for Tourism marketing. Tourism as a product is distributed as a travel. Internet is also used widely. There is an also small agent spread all over the town who plays a role of place. Large travel companies like Thomas Cook, Cox Kings, SOTC, etc they act as a wholesalers and these wholesalers also act as a retailer. The tourism marketer may not have adequate choice of the tourist center, because in most of the case the tourist destinations many be natural, historical attraction. But, infrastructure facilities, transportation, communication are important for the development of the tourist center. The major decision that the tourism marketer takes regarding distribution is relating to the channel of choice and channel members. The uniqueness of tourism industry is predominant position of intermediaries. The two major functions performed by the distribution system in tourism marketing are: To extend the number of points of sales or access, away form the location at which services are performed or delivered To facilitate the purchase of service in advance Different distribution strategies may be selected to reflect the companys overall objectives. The middleman may be tour operators, who buy tourism products in bulk and make them available to travel agents who are retailers. The range of tourist products, which are bought by the tour operators are airline seats, hotel accommodation, bus for local sight seeing, etc. they may also sell directly to customers. The latest mode of reaching the tourist is through Internet. Ticket booking can also be done through the Internet and payment is made with credit card. PROMOTION Creation of awareness has a far-reaching impact. The tourist organizations bear the responsibility of informing, persuading and sensing the potential tourists in a right fashion. The marketers need to use the various components of promotion optimally so that they succeed in increasing the number of habitual users. Promotion helps in maximizing the duration of stay, frequency of visit by offering new tourist products in the same country to areas, which have remained untapped or partially tapped. The various dimensions of tourism promotion are as follows: Advertising: Advertisement gives important information to the actual and potential tourists. Its coverage is wide. Advertising is aimed at the public to create awareness of the travel offers available on a resort and its attractions to influence their business decisions. Intangibility can be compensated with the help of visual exposure of scenes and events. We can project hotel bedrooms, well-arranged restaurants and cafeterias, swimming pools etc. Publicity: It focuses attention on strengthening the public relations measures by developing a rapport with media people and getting their personalized support in publicizing the business. It helps in projecting the positive image of tourist organizations since the prospects trust on the news items publicized by the media people. The publicity program include regular publicity stories and photographs to the newspapers, travel editors,  contact  with magazines on stories etc. advertising is a part of publicity. Sales promotions: Sales promotion measures are the short-term activities seeking to boost sales at peak demand periods to ensure that the firms obtain its market share and are used to help launch a new product or support an ailing or modified one. The tool of sales promotions is designed to appeal particularly to those customers who are price-sensitive. There are a number of techniques to promote sale and the tourist professional need to use them in the face of their requirements vis-a-vis the emerging trends in the business. Eg. In the tourism industry, a travel company offers give-aways to their clients, such as flight bags, wallets for tickets, Foreign Exchange (Forex) and covers of passport. The hotels offer a number of facilities like shoe shine clothes, first aid sewing kits, shower caps and shampoo. Further, the VIP clients also get fruits and flowers in their rooms. Word-of-mouth Promotion: Most communication about tourism takes place by word-of-mouth information, which in a true sense is word-of-recommendation. In the tourism industry it is found that the word-of-mouth promoters play the role of a hidden sales force, which help the process of selling. The high magnitude of effectiveness of this tool of promotion is due to high credibility of the channel, especially in the eyes of the potential tourists. The sensitivity of this tool makes it clear that tourist organizations need to concentrate on the quality of services they promise and offer. The marketers or the tourist organizations need to keep their eyes open, identify the vocal persons or the opinion leaders and take a special care of them so that they keep on moving the process of stimulating and creating demand. Personal Selling: Personal Selling is based on the personal skill of an individual. The travel and hotel business depend considerably on the personal selling. The development of travel and tourism has been possible due to well-educated and trained sales personnel. The development of tourism business has been influenced by the services rendered by the travel agents and travel guides since they work as information carriers. Personal selling is the personal presentation of a tangible product or intangible services or ideas to the customers. It is important to mention that in the tourism industry, the personnel who attend tourists form an essential ingredient of the product, such as sales personnel are found responsible for dealing with customers behind the counter, the resort representatives cater to the need of tourists when they reach the destination etc. all of them play a vital role in ensuring that the tourism products satisfy the tourists. The phrase- the customer is always right applies specifically to the tourism industry. No reduction in price would compensate for impolite and indecent travel guide, a solvent waiter and a surly or a haughty coach driver. These facts are testimony to the proposition that the travel business is linked with the performance and behavior of sales personnel or travel staff. Telemarketing: It is a method of selling in which a professionally sound telemarketer markets the business. The quality of technology and the communicative ability of the telemarketers determine the magnitude of success of this component. In tourism, the travel agents, offices of airways, receptionist, and secretaries work efficiently if the telephonic services are not up to the mark. Also recruiting a person considered to be professionally sound, personally-committed sales personnel having an in-built creativity, innovation and imagination is very important. Exhibitions: The participants include state and national tourism promotion boards, travel agents and tour operators, airlines, car rentals, cruise liners, holiday financiers, technology providers, hotels and resorts, education institutions in the field of hospitality and tourism. Over the years the participation of foreign tourism promotion boards like the Dubai Tourism and the Mauritius Tourism, etc has increased in order to aggressively promote their respective countries. PEOPLE It plays a most important part in tourism. In people local people are very important, that how they treat tourist. The travel agents, guides, staff of travel companies, sales staff, etc they are the people. Travel Company also like Railways, Air, etc. is included in people. Normally a tourist assures a tourism quality like hotels, Travel Company. The personnel who attend to the needs of the tourists form an essential ingredient in tourism marketing. The sales personnel are responsible for dealing with the customer behind the counter. The airline and transportation crew interact with customers while traveling. The resort or hotel representatives enter to the needs of the tourist when they reach the destination. The tourist guides, who interact with the customers at the tourist location, all form the people element in tourism marketing. These contract persons must be trained on interpersonal skills as well as knowledge of the product. In the tourism industry the travel agents and the travel guides are the two most important people who speak a lot about the industry. Hence it is imperative that they have to be at their best at all times. Travel guides especially, are expected to have a lot of patience, good sense of humor, tact to transform the occasional tourists into habitual ones, thorough knowledge of the places, linguistic skills etc. PROCESS The operation process of the tourism firm will depend on the size of the tourism firm. The sequential steps involved in the delivery of the tourist products are: Provision of travel information: The information regarding the travel is provided at a convenient location where the potential tourist seeks clarification about his proposed tour. Preparation of itinerates: It is a composition of series of operations that are required to plan a tour. Liaison with providers of services: Before any form of travel is sold over the counter to a customer; contracts have to be entered with the providers of various services including transportation companies, hotel accommodation, coaches for local sightseeing etc. Planning and costing tours: Once the contracts and arrangements are entered into, then the task of planning and costing the tour, this will depend on the tour selected as well as individual requirements. Ticketing: The computerized reservation system has in recent years revolutionized the reservation system for both rail and air travel. Provision of foreign currency and insurance: In case of foreign travel the final task provide foreign currency as well as insurance PHYSICAL EVIDENCE The tourist attraction, which is an expensive for the customer must be tangibilised with the help of tangible items like, comfortable seats while traveling, layout, and design of the resort, natural service scope, etc. the sign posts that indicate directions, route maps, information regarding rules and regulations of the tourist spot and the sign regarding the public utilities like toilets, telephone booth also form a part of the physical evidence. Printed matters such as brochures also play an important role in the development of tourism. As the product, in tourism is intangible. There is a need to describe fully the product, which is done by providing an elaborate brochure, which shows how different elements of the programmes are carefully planned to include all necessary information to make holiday establishes expectation of quality value for money, product image and status, which must be matched when the product is delivered. PEST ANALYSIS Environmental influences can be analyzed by using the PEST analysis. POLITICAL The political factors are the main driving force of the industry. The Indian tourism industry is built on the backbone of Government support and the industry cannot sustain itself without it. The various archaeological sites and the places of historical importance, the roads and the railways are all in the hands of the Government. All the support services like the hotel industry, the airlines industry and the tourist operators to name some are heavily dependent on the support and the cooperation of the Government.   The major reason as to why tourists visit India is for the vast and rich heritage that our country has. That is under the control of the Government, through the Archaeological Survey of India. Any policy change that comes into force can have dramatic effect on the way the industry players perform. For example, the Government charges high rates of taxes on the luxury and the star category hotels and this has always been a cause of disagreement between the hotel associations and the Government. There are many areas where the growth of tourism has not been rapid or has seen dramatic fall because the political environment has not been conducive. Examples are the North East for the former and Kashmir for the latter. The neglect of the Government in developing the North-East has led to a situation where there is practically no tourism in the seven states.   Similarly, the political turmoil in the state of Kashmir and now in Gujarat has caused a virtual decimation of the flourishing tourism industry. However, there has been a change in many of the policies of the Government with regard to the tourism industry. The hotel industry has been getting many incentives and many State Governments are encouraging the growth of major hotels in their states.   ECONOMIC The tourism industry not unlike the other industries grows with the increase in the spending of the people. The more the people spend the more the industry grows. The spending power of the people has been increasing in the country and all over the world. Since we are concentrating on the international tourists, the large increase in the spending power in most developed countries has left a large amount of idle cash in their hands. This has led to a tourism boom the world over and India has been no exception. There have been more people coming into the country with more cash than ever before. This has lead to an increase in the demand for better hotels. People who previously used to come to the country on a shoestring budget and hunt around for the cheapest accommodation can now afford to go in for luxury hotels. This has led to an increase in the number of hotels in the country. However, an increase in spending does not only limit itself to accommodation. The increase in the spending is also evident in the increase in the number of people traveling by air. Even the number domestic tourists traveling by air has dramatically gone up.   SOCIAL Tourism was always looked upon as something that led to the destruction of the social fabric of a place. The more the amount of outside people coming into a place, the more the perceived risk of that place losing its identity. A good example is Goa. From the late 60s to the early 80s when the Hippy culture was at its height, Goa was a haven for such hippies. Here they came in thousands and changed the whole culture of the state. This had a ripple effect on the country. People became cautious, especially of the international tourists. Whenever a certain place became famous, the example of Goa was cited to discourage the inflow of international tourists. However some places such as Kerala and Rajasthan have been able to strike a balance between their own culture and the demands of the international tourists and have profited handsomely in the bargain. People are now adopting themselves to the fact that tourism pays and it can be a major source of income for them.   In addition, tourism as a form of recreation has really caught on. People themselves have started traveling and are willing to travel to a place that is out of the way and exotic. While traditionally traveling on a holiday meant going to a hill station or a beach, now people are willing to go in for adventure tourism and also visit places that might be exotic and cannot really be called hospitable. For example, now places like Leh and Lakshwadeep are mentioned in the same breath as Goa or Kashmir. TECHNOLOGY Although technology does not seem to be a major influence at first glance, it plays a major part in the promotion of a place. Better communication facilities are one of the first prerequisites for growth in the inflow of tourists. This has been made possible with technology. Improved technology in the field of communication at cheaper costs has resulted in many remote and inaccessible areas of the country getting connected to the rest of the world. This connectivity has made these places visible to the world. Better communication means access to media. And that is very important if any place wants to be on the world tourist map.  Similarly better transportation facilities have lead to a dramatic increase in the number of tourists visiting any particular place. The presence of an airport and the availability of frequent flights are a great convenience to any traveler. TOURISM COMPANY:  SITA ONLINE TOURISM CORPORATION(SOTC) Established in 1949 with just five employees at an office in Cawasji Hormusji Street, Mumbai, it has grown to become one of Indias largest travel companies. By the year 1968, the Company had moved to a much bigger office at Mint Road and was also counted as one of the top ten travel agents in Mumbai, with a turnover touching Rs 25 million. A major turning point came in 1976 when SOTC handled its first group tour to the US during the bicentennial celebrations. Within three years, SOTC had taken about 500 passengers to Europe, the US, Singapore and Japan. In 1981, came another breakthrough when SOTC Package Tours began active advertising, with the first ad hitting the newspapers.Between the years 1983 and 1995, SOTC grew by leaps and bounds. It moved to new premises at Church gate, Mumbai, installed the first computer for sales and operations, and went through a management metamorphosis with a complete restructuring of the business into autonomous Strategic Business Units (Subs) with a state-of-the-art call centre. SOTC has been fulfilling the travel needs of Indians for over five decades now. It continues to seek out new and exciting destinations to offer to outbound travelers SOTCs outbound business operations broadly encompass Packaged Group Tours for Indians and Individual Holidays. SOTC World Famous Tours caters to those who seek comfort in group travel. It is widely acknowledged to be the most successful package tour brand in India. Recognizing the importance of language markets, SOTC also pioneered tours conducted in Marathi and Gujarati under the SOTC brand extensions: SOTC BhramanMandal and SOTC GurjarVishwadarshan. MARKETING MIX PRODUCT SOTC offers a variety of tours which includes tours for families with kids, tours for senior citizens, theme vacations like beaches and also special packages for pure vegetarian and jains.Some of its products are as follows:- SOTC World Famous Tours SOTC World Famous Tours is the flagship brand of SOTC, which pioneered the designing and marketing of escorted tours for cosmopolitan travelers in India. SOTC World Famous Tours has escorted over 3, 00,000 travelers across the globe for more than 30 years, to various destinations including Europe, Australia, New Zealand, USA, Africa, Mauritius, South Asia, and the Far East Being a 100% subsidiary of Kuoni Travel Holding, Switzerland one of the worlds largest travel companies SOTC leverages the advantage of the buying power and travel services to provide customers value for- money packages. SOTC has built a reputation that it lives up to its promise to take Indians around the world, while making them feels completely at home, no matter where they are. SOTC BhramanMandal In 2002, SOTC BhramanMandal was launched exclusively for Maharashtrian, to cater to their specific needs and requirements. SOTC BhramanMandal offers All-inclusive exciting package tour options to Europe, Far East, Australia and New Zealand. While designing the tours, every single need of the Maharashtrian is kept in mind their culture, eating habits and likes and dislikesProminent features of SOTC Bhraman Mandal Europe and Australia tours are the Predeparture meeting, Travel Kit and an experienced Marathi speaking Tour Manager who accompanies them all the way from Mumbai to the destination and back. Within just five years of existence, SOTC Bhraman Mandal has become a household name amongst the Maharashtrian. SOTC Gurjar Vishwadarshan SOTC Gurjar Vishwadarshan was launched especially for Gujarati community residing in India, to cater to their needs of having a Pure Indian Vegetarian Meal with a Gujarati flavor, Gujarati speaking tour manager at your service right from India to India and traveling with the finest Gujarati families makes your holiday the most memorable and comfortable one. Gurjar Vishwadarshan launched in the year 2004 received an overwhelming response from the Gujaratis staying all over India. Since then it has been scaling heights year after year today in its 4th year of existence it has become a household name for Gujaratis and is fondly rembererd by Gujarati holiday goers, this has been possible because of all of those fellow Gujaratis who chose to travel with us. With the new positioning of our brand Expect More .in Gujarati which means Apeksha Thi Vadhare we assure our patrons that every time they can just expect more with SOTC.Gurjar Vishwadarshan is one of the business units of SOTC. SOTC ha s pioneered its position in the packaged tour segment with its unparallel expertise devised over last 50 years. SOTC Do-it-Yourself Holidays SOTC Do-it-Yourself Holidays caters exclusively to the needs and requirements of the discerning Free Individual Traveler. It offers a wide range of customized holidays that allows individual travelers the freedom to define their preferences of the destination, length of stay and pace of travel .Following high-quality standards, SOTC Do-it- Yourself Holidays have ensured accommodation at some of the worlds finest hotels allowing for proximity to city centre attractions such as shopping malls, pubs, cafes, restaurants and scenic delights. An individual traveler on SOTC Do-it-Yourself Holidays has the option to explore all the attractions of a single city. Or focus on all key cities of a particular country. They can even combine two to eight countries in their holiday, depending on their tastes, time and budget. SOTC Holidays of India SOTC Holidays of India has something for every kind of traveler be it families, youth, students, honeymooners, groups or individuals. SOTC Holidays of India offers packages that cover every conceivable tour requirement whether it is an extended vacation with the family, a paragliding spree with friends or simply a rejuvenating weekend break. SOTC Holidays of India offers an opportunity to visit and explore all the splendors of India through various categories of holiday packages. SOTC Holidays of India has categorized all holiday packages into Standard, First and Deluxe Class categories.It also offers a wide range of customized holidays thereby giving individual travelers the complete freedom and flexibility to define their preference of the destination, length of stay and pace of travel SOTC Holidays of India offers packages that cover every conceivable tour requirement; whether it is an extended vacation with the family, a paragliding spree with friends or simply a rejuvenating weekend break SOTC Holidays of India offers you an opportunity to visit and explore all the splendors of India through various categories of holiday packages:- Classic Holidays of India are time tested popular attractions like Kashmir, Himachal, Rajasthan and Kerala those have proved their ability to completely satisfy the traveler Fun-filled Beach Holidays offers not just sun and sand but also cool lagoons, clear waters, corals, reefs and beach resorts. Hill Stations Quick Getaways offer a break through a multitude of retreats at a short distance from home. Spiritual Retreats to Rediscover Your Soul provide excursions to various spiritual and hallowed sites. Components of Tours as a Product Sr.No.BENEFITMEANINGWITH RESPECT TO THE TRAVEL AND TOURISM INDUSTRY 1 CORE BENEFIT The fundamental benefit or service that the customer is buying. Traveling. 2 BASIC PRODUCT Basic, functional attributes. Ticketing,  hotel reservation. 3 EXPECTED PRODUCT Set of attributes/conditions the buyer normally expects. Customer friendliness, good food. 4 AUGMENTED PRODUCT That meets the customers desires beyond expectations. Prompt services, comfortable and convenient trip, spectacular sights, and music. 5 POTENTIAL PRODUCT The possible evolution to distinguish the offer. Totally customized tour packages, A grade service at every stage. PRICE SOTC offers price sensitive tours like cost saver and premium tours which can be afforded by all classes. In SOTC the tours are customized that is if customer cant afford the premium holiday he will be given the same tour but the cost will be reduced by offering him a deluxe hotel instead of a five star hotel or by offering him a non ac bus instead of a ac coach. PLACE Different distribution strategies are selected for Tours marketing by SOTC. There are also small agents (who have taken franchise of SOTC) spread all over the town/country who also play a role of place. SOTC act as wholesalers and also act as a retailer. The latest mode of reaching the customers is through Internet that is SOTC has its own website from where information on the tours can be procured, direct booking can be done for which the payment can be made through the credit card. SOTC also has its own offices from where booking can be done. PROMOTION SOTC uses electronic, print and all sorts of media as tourism is a highly promoted industry. SOTC gives printed ads in The Times of India mentioning the special tours in it with the special prices offered by them. Brochures are another form of communication provided by SOTC to stimulate customers and motivate them to buy. They are used to demonstrate in pictures and words the images and positioning of the product and the organizations. PEOPLE SITA enjoys loyalty of its 2, 00,000 Indian customers.   PHYSICAL EVIDENCE SOTC provides its customers with a detailed brochure of the tour they have selected, a list of things to be done before going for a holiday e.g. cooking gas switch to be turned off etc and if the customer is going for foreign tour then a list of basic words like hello, water etc in the foreign countrys language which will make it easy for the customer, this establishes value for money, product image and status, which must be matched when the product is delivered. RURAL TOURISM Rural  tourism  focuses on participating in a rural lifestyle. It can be a variant of  ecotourism. Any village can be a tourist attraction, and many villagers are very hospitable. Agriculture is becoming highly mechanized and therefore requires less manual labor. This is causing economic pressure on some villages, leading to an exodus of young people to urban areas. There is however, a segment of urban population that is interested to visit the rural areas and understand their perspective. This segment has been rapidly growing in the past decade and has led to Rural tourism becoming a good business prospect. Rural tourism allows the creation of an alternative source of income in the non-agricultural sector for rural dwellers.The added income from rural tourism can contribute to the revival of lost  folk art  and handicrafts. It is an ideal and natural method of rural and urban economic exchange. Scheme of Rural Tourism Tourism growth potential can be harnessed as a strategy for Rural Development. The development of a strong platform around the concept of Rural Tourism is definitely useful for a country like India, where almost 74% of the population resides in its 7 million villages. Across the world the trends of industrialization and development have had an urban centric approach. Alongside, the stresses of Urban lifestyles have led to a counter urbanization syndrome. This has led to growing interest in the rural areas. At the same time this trend of urbanization has led to falling income levels, lesser job opportunities in the total areas leading to an urbanization syndrome in the rural areas. Rural Tourism is one of the few activities which can provide a solution to these problems. Besides, there are other factors which are shifting the trend towards rural tourism like increasing levels of awareness, growing interest in heritage and culture and improved accessibility, and environmental conscious ness. In the developed countries, this has resulted in a new style of tourism of visiting village settings to experience and live a relaxed and healthy life

Christ’s Resurrection Foretold and Witnessed Essays -- Religion, Bible

I suppose, since I became a Christian (born again July 31, 1975), I have heard a lot of different opinions concerning different areas and events of the Bible. Of all the topics and points of interest, none has intrigued me as much as the Death, Burial, and Resurrection of my Lord and Savior, Jesus Christ. As you read this study there is one main point that all Christians will agree on. It may not be the day of the week or the hour of the day Jesus died, but we will all agree to the fact that Jesus did arise from the dead and is currently at the right hand of God the Father. You might be a religious person, yet not believe Jesus arose from the dead. That belief would not negate you from being religious, but it would negate a profession of one being a Christian. If a person believes in his heart and confesses with his mouth that God raised Jesus from the dead, he shall be saved. (Romans 10:9) With this in mind, I want to guide you into some of the scriptures concerning the cruc ifixion, burial and resurrection of our Lord Jesus Christ. Chapter 1 One of the most difficult things for me to understand (being raised in our western culture, and religious background) are the Jewish Holy Days, Feast, and Laws. Therefore it took the Holy Spirit to show me how the puzzle pieces fit together. One of the pieces of the puzzle was how Jesus could have been crucified on Friday and resurrected on Sunday and still been in the grave for three days and three nights. All of my Sunday School literature since I was a child has always eluded to these days. I’ve looked into literature in several Protestant Denominations and they all teach the same days of Crucifixion and Resurrection. As I prayed and studied, I wondered why no one ever e... ...e the body of Christ gone. It was there the angel from Heaven told of his resurrection and said to go and tell the others who were in mourning and waiting. It was when Peter and John got to the tomb, and seeing the grave clothes and the head wrap, lying there where Jesus had lain, that in a brief span of time the Holy Ghost revealed to John the things concerning the current events, that Jesus was alive and risen forevermore and he believed. John 20:8(KJV) I truly believe that if you study the scriptures referenced here you will concur that Jesus was crucified on Wednesday afternoon, and arose on Saturday afternoon. The witness of the resurrection and the visual body of Jesus was seen and recorded in each of the four gospels, Matthew, Mark, Luke, and John. I trust that you may truly believe the word of God is the infallible, inerrent, inspired, word of God..

Louise Erdrichs Tracks Essays -- Louise Erdrich Tracks Essays

Louise Erdrich's Tracks   Ã‚  Ã‚  Ã‚  Ã‚  In Louise Erdrich’s â€Å"Tracks';, the readers discovers by the second chapter that there are two narrators, Nanapush and Pauline Puyat. This method of having two narrators telling their stories alternately could be at first confusing, especially if the readers hasn’t been briefed about it or hasn’t read a synopsis of it. Traditionally, there is one narrator in the story, but Erdrich does an effective and spectacular job in combining Nanapush and Pauline’s stories. It is so well written that one might question as he or she reads who is the principal character in this story? Being that there are two narrators, is it Nanapush, the first narrator, him being a participant in the story, who tells his story in the â€Å"I'; form? Or is it Pauline, the second narrator, who also narrates in the â€Å"I'; form? Upon further reading, the motive for both narrators’ stories become more evident, and by the end of the book, it becomes clea r that one character is the driving force for both of the narrators’ stories. This central character is Fleur Pillager. She in fact is the protagonist of â€Å"Tracks';. Even though she is limited in dialogues, her actions speak more than words itself.   Ã‚  Ã‚  Ã‚  Ã‚  Structurally speaking, Fleur is mentioned in every chapter of the book, either being referred to by the two narrators or being part of the story. In fact, after researching the novel several times, no other character including the two narrators is consistently mentioned in every chapter. In the first chapter, Nanapush tells Lulu, his granddaughter, about the fate of the Chippewa Tribe. He then spends most of the chapter discussing the beginning of Fleur, who is Lulu’s mother, and how he saved her life. In the second chapter, Pauline, the second narrator, begins her story gossiping about Fleur to an unknown listener in detail. Pauline continues to focus her story on Fleur’s life, discussing in length of incidents about her. Pauline’s obsessive behavior becomes more evident when she’s in Argus with Fleur. â€Å"Since that night (in Argus), [Fleur] puts me in the closet, I was no longer jealous or afraid of her, but follow her close as Ru ssell (Pauline’s cousin), closer, stayed with her, became her moving shadow that the men never noticed†¦'; (22).   Ã‚  Ã‚  Ã‚  Ã‚  Therefore, in these two chapters both narrators set the stage for telling their stories on their account of Fleur. Not o... ...med to gain attention by telling odd tales that created damage" (39). Her presence to him is more like a pesky fly that won’t go away. It is this lack of attention by others in which drives Pauline to tell her story.   Ã‚  Ã‚  Ã‚  Ã‚  Looking back at the atom theory stated earlier, if we exclude Nanapush and his story from â€Å"Tracks';, what we have left is Pauline’s obsession with Fleur. In Pauline’s eyes, as well as others, Fleur is good- looking, mysteriously powerful and dangerous. In contrast to her who is â€Å"a skinny, big-nosed girl with staring eyes'; who is also so â€Å"poor-looking'; (15). Pauline notices these differences and in effect becomes jealous of Fleur because of all the attention she receives from people. She sees herself in â€Å"competition'; with Fleur. At first, Pauline just wants to be close to Fleur, but by the end she wants to be â€Å"better'; than her. Within her story, the argument that Pauline is the protagonist and that Fleur is her antagonist could be valid, but if you look at the novel in its entirety, meaning the structure and content, the principal character that emerges from it is Fleur Pillager.   Ã‚  Ã‚  Ã‚  Ã‚   Work Cited Erdrich, Louise. Tracks New York: Harper & Row, 1988

Information and communications technology (ICT) Essay -- Essays Papers

Information and communications technology (ICT)? To illustrate the importance of Information and Communications technology (ICT) for the smooth running of a multi-site business. Information and communications technology is a system used to control, manage, process and create information through telecommunications technology and computers. (Otherwise known as ICT). Although information and communications technology describes a large range of systems there are still some underlining common features. An information system incorporates a group of people, equipment and procedures. It is there to collect, record, process, store, retrieve and present information. The importance of ICT for the smooth running of a multi-site business is paramount, the following are a number of ways in which ICT can improve your company’s performance; - Increased Efficiency: If programmed correctly, computers can monitor the data collection processes very efficiently, whilst also checking for human errors and providing help and guidance to the user. Most large scale organisations are using computer-assisted interviewing as standard in many of their surveys simply because of the remarkable achievements good data collection programs can make to reduce human error and speed processing in the collection of important information. - Speed and Processing Power: Modern computers are fast. They are able to complete tasks 100’s of times faster then we would be able to. Most computers are now so powerful, that computer users rarely come even close to utilising their full potential. - Cost Containment: ICT technology is an expensive thing to incorporate within your business however it will eventually create substantial cost savings through less time being wasted on laborious tasks and on recuperating human error. - Versatility: As computers become more powerful and efficient, you are able to make them do more varied and creative tasks. The average PC can already perform most multimedia functions such as reproducing photographic pictures as sharp as any film. The advantages can range from being able to create advertisements for your company to monitoring stock controls. - Departmental co-operation: With open and shared databases, it enables a company to remove barriers between departments giving staff more accurate information and greater competency to serve cus... ...aotic. The process companies, management and business, in general, are going through, are creating major opportunities and challenges for the business world. Companies are becoming adept at using information systems and technology because their potential is becoming apparent to them. ICT should be thought of as an investment that will deliver the benefits today and in the future. These benefits are of two main types: Improvements in infrastructural efficiency, as information systems replace old ones with systems that are more flexible, have greater reach and cost less to run, and new business opportunities made possible by new information systems. These opportunities include improvements in external and internal processes, tapping employees’ and external knowledge, and the creation of networked communities of customers and staff. ICT should be able to streamline your business, produce measurable improvements, but most importantly managers need to use the resource to be on the lookout for new business opportunities. BIBLIOGRAPGHY: 1. Heathcote.M .P, (1998) ‘A’ Level Computing 2. Cushings.S. (1997) GCSE Information Technology 3. Bastin.C. (1997) Access 97 Basics Unveiled

Psychology of nature and nurture debate Essay

The nature and nurture debate investigates the importance of individual natural characteristics and personal experience in explaining the causes in difference in physical behavior. Then the question is; is nature more influential than nurture or vice versa. The debate explains that some behavioral traits are acquired naturally while others are acquired from experience. Physical characteristics are known to be hereditary while individual’s behavior and personality is genetic. The debate has never created boundaries yet on what within us is described by the DNA and what part is through life experience, though it’s obvious that both play great roles in molding us. The nature theory of human development states that the way people behave and think is due to genetic hereditary while the nurture theory according to scientist, the way people think and behave is as result of education; they were are trained to do. Both the theories are correct in explaining the development of human beings; â€Å"nature provides us with inborn traits and abilities and nurture takes the genetic tendencies and molds them as people learn and mature†(Fausto, 1992 p, 269). This is not the end of debate but scientists are ever trying to determine what percentage of we is molded by genes and how much by environment. Biological explanations associate human behavior with â€Å"brain structure hormones or genes†. Development of brain structure is influenced by hormones which are instructed by genes, hence our behavior are genetically molded. In some senses the exact opposite of biological essentialism is the notion that the individual is a vessel waiting for culture and environment to fill it† (Dyer, 1977 p, 330). Socialist believes that human conduct is social in origin, that is individuals learn everything from environment as they mature. Gender difference is due to training and social forces with only sex difference being inborn. Gender difference is the biological and physiological aspects of males and female that makes each group distinct from the other in all species. The gender difference in human beings could be as result of nature or environmental influence (nurture). Every time a baby is born, everybody would ask whether, a boy or a girl. This is to say that gender difference is evidenced from birth. The biological difference is associated with nature while the physiological difference in male and female is attributed to nurture. Psychologists believe that gender is influenced by environment; the way our parent, friends and relative treats us. â€Å"Our gender is consequences of the nurture we receive as children† (Deaux, 1993 p, 126). Some human attributes are nature created (physical body), others are due to nurture (naming people) while others are either natural or environmentally caused. Many theories explain differently on the causes of the difference between women and men. Evolutionary theory of sex suggests that the gender difference has long way ranging from generation inheritance and environmental variability. The gender theory advocates that boys and girls grown in different families and cultures thus they learn much on behaviors and attitude from their families and society, hence gender difference are outcome of socialization. Therefore we can conclude that gender difference is partially due to nature and to some extend environmentally instigated. From biblical readings, we learn that gender difference is God’s creation since he created a man and a woman in his likeness. Some feminist believe that gender difference is as result of discrimination of society against the female gender. Over time women have been oppressed, discriminated and harassed in many cultures. Men and women differ from each other in skills behavior and attitudes. Most cultures have molded men and women in different forms with some cultures viewing men being great than women although this views are changing with socialization. Gender difference, is evidenced as people mature and grow under various environments. Various studies show that there in greater difference between men and women in places of work, abilities and adaptations to situations. You will find that in schools boys are better than girls in certain subjects such mathematics. Researchers believe this is due to ability of student but not gender issues as it is thought to be. According to sociologist men are more aggressive, physically strong and are more likely to take risks than women. As result of men risk taking tendency you will find that their jobs are more risky than those of women. â€Å"Men are more aggression than women† (Secherpr& Constantine, 1993) and men are likely to show their aggression physically than women. Some researches show that women are also aggressive but tend to show their aggression in less physical ways. In most case you find that more men are convicted in crimes especially crime with violence than women. In communication men tend to talk less in public than women. Men are shy when it comes to talking g while facing each other; that is, men to men and women to women perspective. It has been generalized that women are; emotionally expressive and responsive, more sensible to others feelings and pay a lot of attention on their bodies. Women also express more love, fear and sadness, laugh and smile more and â€Å"anticipate negative consequences for expressing hunger† (Kreeger, 2000 p, 25). On other hand men have been generalized to; express more anger, control their feelings and try to content with their feelings. Many studies have been carried out on gender difference when expressing emotions in different cultures. The difference according to many is attributed to different â€Å"social roles that women and men play in their society† (Maccoby & Jacklin, 1974), status and power each group hold in their cultures. â€Å"Popular stereotype has it that women are more emotional than men† (Lippa, 2005 p, 24). Emotions people express is usually due to their relationship and interactions. Men and women tend to express varying degrees of emotions when under certain situation. Male players’ displays more masculine emotions while female players express feminine emotions† (Shields, 2000 p, 4). Women are more likely to identify others emotions fast than men. Researchers suggest that, this woman ability is more innate than caused by socialization. â€Å"Women are more accurate than men in judging emotions meaning from nonverbal cues than men† (Lippa, 2005). Nonverbal expressions include looking on eyes, lips and eyebrows. Some scientists believe this difference is due to biological explanations while others suggest it as result of organizations of roles in the society. In fact, many researches finds have found very small differences† (Deaux, 1993 p, 126). Our bodies display many biological differences in mind both in metabolism and genetic expressions. Again it’s true that there is great difference between men and women in modern society, therefore these differences should not be basis for isolation of certain group. Even though, there exist gender difference in our societies every woman is expected to behave like woman and men as men.

Focusing, Positioning and calculating the size of cells Essay

Exercise 1: Focusing, Positioning and calculating the size of cells Under the ‘Try This’ tab, complete the puzzles (P1- P6) presented to bring the items into focus. Use the check lists to make sure you have completed all steps Under the ‘Try This’ tab, complete the measurement puzzles (M1-M3) and write the answers here: M1 = __150___ micrometers at __10x__Objective Power (scale is 1 unit = __10_micrometers) M2 = __8.0____ micrometers at _100x_____Objective Power (scale is 1 unit = _1.0__micrometers) M3 = ___2.0__ micrometers at __100x____Objective Power (scale is 1 unit = _1.0__micrometers) Exercise 2: Viewing a typed letter ‘e’ with your scope. Obtain the slide with an ‘e’ on it from the slide selections. Place the ‘e’ slide right side up on the stage with the letter ‘e’ over the hole in the stage. Using the techniques described in the ‘getting started tour’, focus on the letter on the lowest objective power. What do you notice about the orientation of the letter as you look through the microscope? In other words, how does the ‘e’ position compare to how it looks on the slide when looking at the microscope? Upside down At the lowest power, what is the total magnification of the image? 16x Adjust the position of the slide so that a portion of the letter is in the center of the viewing field. Now, rotate the next higher objective in place. If the image is not clear, use only the fine tuning knob to adjust. At 10x, what is the total magnification of the image now? 40x At 40x, what is the total magnification of the image now?160x At 100x, what is the total magnifi cation of the image now?400x Exercise 3: Human cheek cells. Your cheeks are lined with very thin cells that can easily be removed for viewing under a microscope. These cells are called epithelial cells and they line the outside and inside of your body. Cells are small, but large enough to be viewed with a light microscope. The following procedure shows how you would obtain these cells. However, since this is a virtual lab, the cheek cells have already been collected and stained. They are stained with methylene blue to view some sub-cellular parts. This is the actual procedure, but please proceed to placing the cheek smear slide on your ‘virtual’ microscope and bringing into focus. 1. Gently scrape the inside of your cheek with a toothpick. 2. Using a circular pattern, spread some saliva in the middle of a slide. 3. Place a small drop of stain on the saliva smear. The less stain you use, the better the results will be! 4. Place a cover slip on the stained smear. Knowing the objective scale in Exercise 2, estimate and record the diameter of a single cheek cell in micrometers. Diameter = ___4__________ micrometers What power of objective lens did you use? 100 What was the total magnification?400